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Trend Snapshot: Baby Boomers

Pamela Oscarson, Consumer Insights

Baby Boomers are optimistic and value-driven — blooming across life stages. Born from 1946-1964, Baby Boomers are 48-66 today and the largest demographic group in the
United States. With a population of more than 80 million, they range from careerists, parents, grandparents and retirees, all with over $2 trillion in buying power.

Download the one-page Trend Snapshot here to read more about this booming demographic!  /sites/default/files/BabyBoomers_TrendSnapshot_1012.pdf