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There are more than 200 different varieties of chiles, over 100 of them originate from Mexico. Sometimes spelled “chili,” they vary in length and size and their heat quotient varies from mildly warm to mouth-blistering hot—with the general rule, the larger the chile the milder it is. It’s no surprise that seasonings is the top product sub-category within chile pepper flavored new product introductions globally, but the options are endless for adding heat to any product category. Let’s take a closer look at various forms of chile pepper on the menu, in social media, and in new products.
We conducted a social listening analysis on chile pepper covering the previous 12 months. An overview is provided below.
Twitter: @boulderlocavore posted a recipe for a Sweet Chile Sauce “Sweet Chili Sauce is the perfect combination of sweet, spicy and tangy flavors. Fast and easy to make with fresh chile peppers. This sauce is perfect for dipping, as a relish or recipe ingredient. Truly irresistibly good!”
Twitter: @bobbyflay the Food Network Chef posted a recipe for sausage and onions and he added chile peppers. “Sausages & Onions. Fire up your grill. Break out your cast iron pan. I sliced white onions & chile peppers, seasoned w s+p & pinch of sugar, put pan on grill & cooked till soft.”
According to an article in the March issue of Food Network Magazine, there is new research suggesting that people who eat chile peppers may live longer. The American Heart Association is now touting research with the benefits of chile peppers being very beneficial for consumer’s diets.
2,038 chile pepper mentions on the menu
Casual dining is the top restaurant segment, with entrée and appetizer as the top menu sections with the most chile pepper flavors items. Entrées account for 50% of all chile pepper flavored menu items.
In the December 2020 issue of EatingWell magazine, they highlight food trends they think will be big in 2021. Spicing Things Up in New Ways is trend #1. They mention spotting hot honey and spicy cocktails as well as consumers are looking for new way to spice up pantry staples such as frozen and canned vegetables. A report from Instacart is also showing sales of spicy pepper sauces like piri piri are up 725% year over year.
10,654 chile pepper global new product introductions
Arnott’s Tim Tam Dark Choc Chilli Flavored Biscuits: The limited-edition biscuits are made with irresistible real chocolate and paired with chili. 52% of consumers stated they would likely or definitely buy this product, significantly outperforming its subcategory. | Australia
Jumbo Lekker Veggie 100% Plant-Based Chili Burger: A pre-cooked, beans, vegetable and wheat protein-based burger with a breaded quinoa layer and chili, and with added iron and vitamin B12. | Netherlands
Olé Tortillas Chili and Lemon Flavored Michelada Corn Snack: The product is high in fat and salt and low sugar. The ingredients are from from Ecuadorian family run farms, including Manabí-origin corn. | Ecuador
921 Chile Pepper Flavored New Product Introductions
Signature Select Pitted Green Snack Olives with Olive Oil, Chili Pepper & Thyme: Described as a grab-and-go snack without the mess. 41% of consumers stated they would likely or definitely buy this product, significantly outperforming its subcategory. | USA
Snak Club Tajin Chili & Lime Peach Rings: This product is described as a gummy peach ring candy seasoned with mild Tajín Clásico chili lime seasoning. 52% of consumers stated they would likely or definitely buy this product, significantly outperforming its subcategory. | USA
Lay’s Flavor Icons Chile Relleno Flavored Potato Chips: A limited-edition product inspired by the Cocina Azúl restaurant in Albuquerque, New Mexico, USA. 52% of consumers stated they would likely or definitely buy this product, significantly outperforming its subcategory. | USA
Chili pepper is showing consistent growth over the past 5 years with new products appearing across the globe. We are also spotting growth in chile pepper flavored menu items with casual dining as the top restaurant segment and entrées accounting for 50% of all chile pepper flavored menu items. Chile peppers are being used in many traditional ways such as flavoring snacks but also adding a kick to sweets and baked goods as well with flavor combinations creating a balance of sweet and heat. the question is—is chile pepper on your Flavor Radar?
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/chat
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