Click Here for the full report!
Matcha is finely ground powder of specially grown and processed green tea leaves. The traditional Japanese tea ceremony centers on the preparation, serving, and drinking of matcha as hot tea and embodies a meditative spiritual style. In modern times, matcha also has come to be used to flavor and dye foods such as mochi and soba noodles. Since 2014, matcha green tea flavored new products are growing globally with 148% growth. Asia Pacific is the key region for growth with 77% of all new products, but with its healthy halo, it’s no surprise that North America is showing 86% growth in the past year. Let’s take a closer look at the various forms of matcha on the menu, in social media, and in new products.
We conducted a social listening analysis on matcha green tea covering the previous six months. An overview is provided below.
11 mentions per hour; 83% female voice
Keywords: latte, powder, ice cream, face mask
Key Consumer Interests: 80% food & drinks; 64% desserts & baking; 22% cooking
Top Posts
Instagram: Recipe for Fluffy Matcha Green Tea Cupcakes from @tastemadeuk.
Instagram: Recipe for Coconut Matcha Overnight Oats from @matchaeologist.
50 recipes on food.com
On Food.com, 50 recipes appear when you search for matcha. Recipes include smoothies, lattes, shortbread cookies, Japanese style cheesecake, tea cakes, scones, donuts, ice cream and the most interesting is for matcha eggs.
The Benefits of Matcha—that will make you want to drink it every day.
In the April 2019 issue of Women’s Health magazine, they discuss how matcha has become a popular beverage and it has maintained its “cult” status. It explains how matcha is a member of the green tea family and since the tea leaves are ground into a powder, you are getting a higher concentration of nutrients that just steeping the leaves whole.
232 Matcha Mentions on the Menu
Fine Dining is the top restaurant segment, with desserts, beverage and entrées the top three menu sections with the most matcha-flavored items. Desserts account for 58% of all matcha-flavored menu items.
Menu Mentions:
“Matcha is the star of green tea growth. Green tea now accounts for 15% of U.S. consumption. Global Industry Analysts (GIS) predicts the green tea market will grow $8.1 billion globally by 2025.” World Tea News
2,252 matcha flavored new product introductions
GLOBAL FAST FACTS:
220 matcha flavored new product introductions
NORTH AMERICA FAST FACTS:
The interest in matcha green tea is making its way to North America primarily through chocolate confectionary. For those posting about matcha on social media: key interests are food & drink, desserts & baking and cooking. This distinct flavor profile and healthy halo associated with matcha adds a nuance beyond traditional tea beverages and moving into non-dairy milks, bakery, desserts and ice cream and even juice drinks. The question is: is matcha on your Flavor Radar?
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/chat
Sources in full report
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.