Click here for the Shopper Panel Spotlight!

Our dedicated panel of shoppers is talking label claims. We wanted insight into the label reading habits and motivations of consumers. Each panelist evaluated the labels of their favorite products and shared their overall perception and if they felt the same love for the product after more investigation. From ingredient statements to nutrition facts, find out what panelists look for when digging deeper into product labels. And, find out where food and beverage companies may be losing consumer trust.

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