This week, our shopper panel takes on better-for-you foods.
In a time of the COVID-19 pandemic, we wanted to know if our panelists are now more interested in “better-for-you” foods. Although eating foods that are considered “better-for-you” is important to them, their overall food choices have not changed. What is a priority to consumers though is building a strong immune system and choosing products that taste great. In fact, 69% of panelists say taste is their number one influence when they do buy “better-for-you” products. From how their food choices have changed since shelter-in-place and social distancing orders to keys to a strong immune system, all that and more in our better-for-you panel below.