From salted caramel to chocolate peanut butter, spicy watermelon and more, flavor’s impact on your product is more than meets the eye (or tongue). It can be a challenge deliver the right taste experience for your consumers while growing your business. If you’re not using flavor solutions yet, you’re missing out on a not-so-secret weapon that can affect all facets of your consumers’ experience, as well as your profitability. No matter your brand, flavor can work in unique ways to help level up your next innovation and cost, taste impact and consumer interest are just the beginning. Let’s take a look at seven specific reasons our food and beverage experts recommend using flavor in your product.