Trend Snapshot: Baby Boomers

January 21, 2013
Consumer Trends
Baby Boomers are optimistic and value-driven — blooming across life stages. Born from 1946-1964, Baby Boomers are 48-66 today and the largest demographic group in the
United States. With a population of more than 80 million, they range from careerists, parents, grandparents and retirees, all with over $2 trillion in buying power.

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