A Look at Local: Honey, Greens, Elk & More!September 29, 2014
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LET'S TAKE A LOOK AT LOCAL
Buying local is such a hot topic, the Trend Team is diving in again! This time, our trend excursions to Heritage Prairie Farms, Standard Market and Mariano’s are the landscape for our local trend spotting. (You can find our dessert tour report focused on local in our Resource Center on our website, or drop us a line and we’ll be happy to send it to you.)
Consumers have come to expect and demand visibility into the foods they purchase in stores and in restaurants. They want to know where it’s from, who grew it and how it was grown. They want their purchases to support and bolster their communities. Indeed, local pride has emerged as one of the most important reasons for consumers to go local.
Local at a Glance
- Fresher products is one of the key reasons that consumer purchase locally.
- Lower prices are the #1 factor that may encourage increased local food purchases.
- 53% of consumers purchase local foods weekly.
- 100 miles is how the majority of consumers define local.
- Has roots in 2005 when four San Francisco women drew a circle with a 100-mile radius from the city with the mission to buy, cook and eat only that from within that 'food shed.'
HERITAGE PRAIRIE FARMS
Heritage Prairie Farms is a USDA Organic certified, sustainable farm in Elburn, IL, not far from our office in Geneva. They sell their produce and honey to folks straight from the farm, at farmers’ markets and stores like Whole Foods. We had a company event at the farm and that gave us an opportunity to explore their farm store, the Heritage Prairie Market, and see the local food products for sale there. Here’s a closer look at a couple items we saw:
Greens & Gills: Chicago-Grown Microgreens
This is an interesting find! Check out their company description: “Greens & Gills is your premiere Chicago source for local produce grown indoors using aquaponic farming techniques. Our indoor aquaponic growing systems create local produce and local jobs in a sustainable farming environment. in what was (once) a vacant industrial space.”
“Handmade in Chicago” is front and center on their packaging and Mama’s Nuts come in interesting flavors such as Mocha Stout Almond and Gingersnap. Their website even has a “Shop Local” tab where you can find local stores that carry their products.
Local Folks Foods Hot Sauce
The LocalFolks Foods began with products created from ingredients grown on Steve and Anita Spencer’s seventh-generation family farm in Sheridan, IN. It now partners with family farms, farm cooperatives, and processors throughout the region, we help recreate and strengthen Midwest food networks and provide new opportunities for family farms as we continue to add to our line of natural and wholesome products.
Fig Earl Grey
Quince Maple Rasin
Pluot Vanilla Grains
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.
Download the full report here!