Flavor Insight: Rhubarb by the NumbersJuly 4, 2016
Tart, tangy and taking off! From sorbet to waffle mix to skinny cocktails, rhubarb is appearing in new and innovative places. Join us as we explore just where the flavor of rhubarb is going beyond its roots.
Part of the buckwheat family, rhubarb has thick, celery-like stalks and large leaves. The stalks are the only edible portion of the plant. Rhubarb is botanically a vegetable, but more commonly eaten as a fruit because of its extreme tart flavor. It is most commonly used in pies, tarts and sauces.
Let’s take a look at the various forms of rhubarb on the menu, in social media, and in new products.
There are several mentions of bourbon in social media. Here are some of the highlights.
We are also spotting rhubarb in print publications. Here are some of the highlights.
Rhubarb on the Menu
We’re spotting 163 mentions of rhubarb on menus nationwide, with fine dining as the top restaurant segment
For more about rhubarb flavor, including how chefs celebrate spring with its arrival — download the full report!
Rhubarb Global New Product Introductions
We’re spotting 852 new product introductions globally, with Europe as the top region. Spoonable yogurt and fruit spreads are the top sub-categories.
Products of Note
Rhubarb North America New Product Introductions
We’re spotting 74 new products in North America, with 2015 far surpassing 2015. The top sub-categories in North America are fruit spreads and cakes/pastries.
Products of Note
FONA CAN HELP!
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.
Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.
SOURCES: Mintel GNPD, Mintel Menu Insights, The New York Times, Detroit Free Press, Pinterest, Twitter, Food.com, Saveur, Martha Stewart Living