The Clean Report: 7 Consumer Trends That Will Define What's NextJune 13, 2017
Clean Products On Your Mind?
And lately, we’ve learned a few things we’d like to share. We as an industry must meet the consumer where they need us, and deliver what they want most — clean products — and we must do so with confidence. Join us as we explore where the consumer has been, where they will be and where our opportunity lies.
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Built on Trust
Consumers demand trust more than ever. Let’s take a look at how consumers are getting info, and what they expect from food companies.
Power to the People
Self-advocacy and endless options – how is consumers’ newfound power affecting your product development?
Rebalancing the Ratio
More people are balancing processed food with what they consider fresh and natural. Let’s look at the impact.
Purchased on Principle
To some consumers, social responsibility ties closely with clean label. How are you making them feel?
Seek and Avoid
Higher protein, reduced sugar, and label claims, oh my!
One Size Does Not Fit All
Individuality is essential, and there’s nothing more personal than food.
Taste Reigns Supreme
Outweighing all other considerations, food has to taste good.