Our Shoppers Take On... SnackingJuly 8, 2020
This week, our shopper panel takes on snacking.
Consumers are looking for ways to treat themselves through healthy indulgence or classic sweet and salty snacks. Whether for an energizing boost that holds them over to their next meal or simply an interest in trying new products, one thing snackers can agree upon is the importance of taste. In fact, 52% say taste is more important when purchasing snacks. From how often consumers snack to their factors for choosing, all that and more in our snacking panel below.