Our Shoppers Take On... ImmunityDecember 15, 2020
This week, our shopper panel takes on immunity.
In this interaction, we wanted to know our panelists thoughts around immunity and what they are changing in their diets to protect themselves. The COVID-19 pandemic, along with the flu and common cold, have brought more awareness around the importance of immunity as well as increased consumer interest in immunity boosting products. In fact, 69% of our panelists stated that immunity is important to them, some more now than ever. From what they choose to supplement in their diet to their thoughts on what's missing in the market today as it relates to functional immunity, let's take a look at our consumers' attitudes and opinions.