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As consumers grow more adventurous with their eating, it’s no surprise that interest in new flavors and flavor combinations are growing. Herbal and floral flavors and ingredients are trending in new products and on menu offerings everywhere, from lavender-infused cocktails to the bright, herbal flavors of Caribbean cuisine. Incorporating these fresh flavors and ingredients into your product line is a great way to capitalize on trends like functional foods, international cuisine and more. In addition, this trend fits perfectly into McCormick’s 22nd Edition Flavor Forecast trend + Sweet. Read on to find out how floral and herbal flavors can work for your brand!

A Quick Look at Floral & Herbal:

• 40% increase in launches of foods with floral flavors between 2014 to 2019
• 22% of millennials say herbal flavors appeal to them compared to 20% of Gen Z or X consumers

View the Floral and Herbal Trend Bite Report

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or contact us at www.fona.com/contact-fona.