Flavor Insight: Watermelon

June 29, 2022
Flavor Innovation Sweet Fruit

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Watermelon is a very popular flavor in the US that you can expect at every picnic and backyard BBQ. A fruit that is a part of the melon category, watermelon became native to Southern Africa more than 4,000 years ago. It has a watery texture with a sweet flavor which can be eaten as a snack or put in multiple different dishes. Spotted in new products from sugar & gum confectionery, juice drinks, and even desserts – we are seeing 23% growth in global new watermelon flavor products from 2017-2021. Let’s take a closer look and see where watermelon is appearing on the menu, in new products, and social media.

A Quick Look at Watermelon Flavor:

  • 177,879 mentions in the past 30 days
  • 94% of consumers have tried watermelon flavor
  • 1,948 Watermelon Global flavored new product introductions between 2017-2021


View the Watermelon Flavor Insight Report


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Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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