Flavor Insight Report - Plum

August 25, 2022
Fruit Trends Flavor

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Plum is a flavor that is good year-long, especially during the months of July to October in the US. Plums are a stone fruit that grow in clusters and have a smooth, deep colored skin and a center pit. There are more than 2,000 varieties of plum all over the world. Ranging from sweet to tart, the flavor profile of the plum varies depending on the ripeness. Spotted in new products from desserts, drinks, and main dishes—we are seeing 13% growth in global new plum flavored products from 2018-2021. Let’s take a look and see where plum is appearing on the menu, in new products, and on social media. 

A Quick Look at Plum Flavor:

  • 52,871 social mentions in the past 30 days
  • 2,564 global new product introductions from 2017-2021


View the Plum Flavor Insight Report

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Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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