Taste Experiences 2022 Trend BiteSeptember 23, 2022
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Chefs have always known that dining is a multi-sensory experience: the colors of the ingredients; the tantalizing smell as a dish approaches the table; and, of course, the taste. But today, that multi-sensory experience shouldn’t just be limited to the dining space. Consumers are now looking for brands to push things further than ever before, utilizing everything from immersive virtual reality experiences to unexpected collaborations and reimaginings of old favorites for a new generation. How can you approach giving your brand an experiential component that compliments the product’s taste? Here are a few trends we’re spotting related to taste experiences as well as products of note, offerings and flavors that are killing it in the space — Dive in to get inspired!
A Quick Look at Taste Experiences Today:
- 63% of US Grocery Shoppers enjoy shopping in stores that offer an experience (e.g. cooking demos, live music)
- Brands have lots of room to experiment and play with consumers’ expectations and senses. Whether you’re turning a familiar flavor on its head or taking someone back to their childhood, there are infinite ways to engage the senses.
View our 2022 Trend Bite on Taste Experiences
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
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