Ingredient Hot List: SweetenersJanuary 30, 2023
As rising prices continue and the search for natural and better-for-you additions reign on, consumers are searching for value in their sweetener of choices. As these alternatives are often met with consumer uncertainty and conflicting information, today’s shoppers are searching for guidance and knowledge on their sugar intake through products they’re consuming. From more widely used options like honey and stevia to up and coming sweet additions like date syrup and demerarra sugar, let’s see what’s sweet in this space as we check out what’s new, what’s hot, and how consumers feel about the sweet world of sugar substitutes.
A Quick Look at Today’s Sweetener Ingredients:
- 62% of consumers would like to know more about the differences between sugar/sweeteners
- 70% of U.S. consumers chose to limit sugar consumption when buying groceries according to a recent survey
- A few sweeteners of interest in this space include: Honey, Stevia, Demerara Sugar, Monk Fruit and Date Syrup
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Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
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