Empowering Women in Indonesia Cinnamon Supply ChainMay 11, 2023
Enabling Your Sustainability Goals: Partnering to Protect Biodiversity
MAY 2023 | RESPONSIBILITY
Just like you, McCormick Flavor Solutions is committed to doing what’s right for people, communities where we live, work, and source, and the planet we all share. The McCormick Women’s Empowerment Framework (M-WEF) was designed with support from CARE International, one of the largest and oldest humanitarian aid organizations, to identify the greatest risks to equality within farming communities, enabling our team and partners to design programs that create a positive impact on women’s level of empowerment. We know that empowering women has a much broader impact on community resiliency, and the M-WEF is a core component of our strategy to increase resiliency of 90% of farmers growing our top five iconic raw materials (black pepper, cinnamon, red pepper, oregano and vanilla).
In cinnamon-growing communities on the island of Sumatra in Indonesia, we identified multiple opportunities for women, including increasing their involvement in farm decision making, improving access to financial services, and building resilience to future shocks, such as natural disasters or pandemics. Through our on-the-ground partner, we provided training for local women in topics such as financial management, bookkeeping, and business development. A number of the most dedicated participants, including Karoliana Pebrian, were then supported in creating their own cinnamon nursery businesses.
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
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