Tart, versatile and trending, elderflower is appearing in expected and unexpected places alike. We're spotting elderflower in a variety of beverages and desserts as well as unique recipes for soup, vinaigrette and steak marinade. Let's take a look at where elderflower is blooming.
The elderflower, also referred to as sambucus, is characterized by many small clusters of white flowers during the spring followed by small clusters of black/blue berries. All parts of the elderflower plant can be a nutritious addition to a meal. The elderberry is very tart, and served in jams, pies and homemade wines while the white flower can be prepared similar to fritters, batter-dipped and fried, or they can be added to salads.
There are several mentions of elderflower in social media. Here are some of the highlights.
We are also spotting elderflower in print publications. Here are some of the highlights:
We're spotting 485 mentions of elderflower on menus nationwide, with the top restaurant segment being fine dining. Beverage is by far the top segment featuring elderflower on restaurant menus
There are 766 new product introductions globally that feature elderflower. Europe leads the way, and the top sub-category is carbonated soft drinks, followed by beverage concentrates and alcoholic beverages.
There are 25 new elderflower products in North America, with an increase of 150% between 2014 and 2015. Liqueur and carbonated soft drinks are the top sub-categories.
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.
Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way.
Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.
Sources: Mintel GNPD, Mintel Menu Insights, New York Times, Paste Magazine, Pinterest, Twitter, Food.com