Gochujang is a Korean red chili paste that is a combination of savory, sweet and spicy that is similar to miso paste. This fermented condiment is made from gochutgaru (red chili powder), sticky rice, fermented soybeans and salt. Often described as having an immediate taste of heat with the first bite, then a cool, sweetness at the end. We’re seeing gochujang appear in a host of products and recipes from gochujang-braised chicken to a gochujang Chex mix snack. Let’s take a look at the various forms of gochujang on the menu, in social media and in new products.
There are several mentions of gochujang in social and print media. Here are some of the highlights.
We’re spotting 72 gochujang mentions on the menu nationwide with casual dining as the top restaurant segment. Salads, appetizer and entrées are the top three menu sections for gochujang-flavored items.
Beverages account for 39% of all gochujang flavored menu items.
Gochujang, The Game Changer
In December 2017, National Restaurant Association released a list of top food trends to try in 2018. They asked nearly 700 members of the American Culinary Federation to rank a list of food items and concepts as either a “hot trend,” “yesterday’s news” or “perennial favorites.” According to their survey, ethnic condiments, like gochujang, are a hot trend, coming in at #19 on the top 20 trending list. Also on this list is sriracha, chimichurri and sambal.
We’re spotting 55 Gochujang-flavored new product introductions, with the top product categories of Sauces & Seasonings, Snacks and Processed Fish, Meat & Egg products.
- Asia Pacific is the top global region for gochujang new product introductions with 62% of all new products.
- Table Sauces are the top product sub-category globally for gochujang flavored new products.
- Chili Pepper is the top flavor paired with gochujang.
In North America, we’re spotting 14 Gochujang-flavored new product introductions, with the top product categories of Sauces & Seasonings, Snacks and Processed Fish, Meat & Egg products.
• North America accounts for 26% of all gochujang flavored new product introductions.
• Table Sauces is the top product sub-category for gochujang flavored new products.
• Sea Salt is the top flavor paired with gochujang.
Considered a game changer in the culinary world, the gochujang just might be the next sriracha. It’s adding a sweet and spicy flavor to a variety of new products and recipes. Product developers have experimented and found successful uses for gochujang in everything from seaweed crisps to chicken wings. How can you gochujang?
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
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