Used as perfume dating back to ancient times, Turmeric is a rhizomatous plant that comes from the ginger family and today is used to flavor and color to food products. It is native to India and Southeast Asia and is commonly used as a coloring and flavoring agent in curries. Turmeric powder has a warm, bitter, pepper-like flavor and an earthy mustard-like aroma. We’re seeing turmeric appear in a host of products and recipes – from a turmeric golden latte to more savory roasted carrots with turmeric and cumin. Let’s take a look at the various forms of turmeric on the menu, in social media, and in new products.
Click here for the full report!
There are several mentions of turmeric in social and print media. Here are some of the highlights.
96 Turmeric Mentions on The Menu
Casual Dining is the top restaurant segment, with entrée, appetizer and sandwiches as the top three menu sections with the most turmeric flavored items. Entrees account for 39% of all turmeric flavored menu items.
Menu Mentions:
For nearly 4,000 years, turmeric has been a staple of Indian cuisine and folk medicine. Turmeric contains a compound called curcumin credited by some as an anti-inflammatory, antibacterial, anti-cancer and antioxidant agent. According to the New York Times “Ask Well” section, a few small lab studies on humans have found that it helps with arthritis and some digestion issues. However arger studies are needed to prove conclusive health benefits.
832 TURMERIC flavored new product introductions
Global Fast Facts:
Taifun Organic Turmeric Tofu: this soy-based product is suitable for vegans and is oriental inspired and spiced. Italy
Terrasana Positive Eating Curcuma Delight Almonds In White Chocolate: this product is made with turmeric and coconut and is certified organic. Netherlands
Golden Tips Fennel Turmeric Black Tea: it is said to have a perfect taste to reset the metabolism and restore the body’s natural balance to heal itself. India
Bio-Verde Kimchi With Fresh Turmeric: this classic dish from the Korean cuisine is made from fermented pointed cabbage with fresh turmeric. Germany
126 TURMERIC flavored new product introductions
North America Fast Facts:
Davids Tea Tomato Turmeric Soup Mix With Green Tea: described as a kosher certified nourishing tomato and green tea broth with turmeric. Canada
Bora’s Pantry Cinnamon Turmeric Spiced Fudge: is said to be a unique functional food that can be enjoyed anytime straight from the jar or added to warm almond milk, waffles & pancakes. USA
Living Intentions Tandoori Turmeric Activated Superfood Popcorn: features finely ground spices and 2 billion CFUs of probiotic cultures. USA
It is a superfood and good for you and looks tasty.
-Female, South, 18-34There have been studies to disprove the turmeric craze.
-Female, South, 35-54
Is turmeric right for your product development? With a perceived-to-be-healthy halo, unique color and a taste that packs a punch — it just might be. Turmeric pairs well with ginger, and is proving to be supremely versatile, with introductions spanning beverage, snacks and sauces. Consider in your positioning that the health benefits of turmeric are as of yet unproven. Yet, the taste is proven, especially for adventurous palates.
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.