2. Biggest Challenge: Managing Time
This should come as no surprise. New moms face many demands and find themselves pulled in many directions. They’re looking for brands that understand this and can offer products and services that make their lives easier. One way Parents magazine reaches out to make busy moms lives easier is monthly top 10 lists. They curate and customize information as a way to help moms get the information they want (on top summer vacation spots, for example) without doing all the legwork and research.
3. Feel Good Fashion: New moms want to be stylish and spend a good bit of money on clothes.
This relates to their number one concern of mental and physical health. New moms want to feel good about themselves! In fact, 60% of Millennial moms say that they will always afford items that make them happy. Did you know 68% of all babies are now born to Millennial moms? And that they’re part of a generation with annual buying power of an estimated $170 billion per year? Reach out to them!
4. Establishing themselves as part of a community is important to new moms.
Whether online or in real life, new moms are looking for a sense of belonging to a community of people experiencing similar situations to their own. These women are reaching out to receive and offer support, ideas and answers to questions in a place where they feel accepted and understood. Moms.com is one such online community facilitating communication and connections. Its website says, “Connect to moms and share motherhood with those who genuinely understand you.” Keep this approach in mind when developing new products, services and marketing campaigns. Moms want to know you understand what their lives are like right now and are listening to them!
FONA CAN HELP!
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.