Consumers’ search for immune-boosting foods and beverages grew significantly over the past year as the pandemic forced this once-seasonal need state to the forefront. Beyond COVID-19, functional ingredients that support a strengthened immune system will remain important as consumers seek overall health and wellness. We surveyed more than 250 consumers around the U.S. to gain insight into their needs and wants. From, top flavors of interest to key purchase drivers — let’s explore our findings and see how FONA can help you on your quest to success in the beverage space.
Questions? Comments? Need some guidance?
Let’s talk: Gena Tiesch, Industry Manager