Pet Care Flavor 201®

Pet Care Flavor 201

Learn how flavors can enhance pet food, treats, supplements and healthcare products.

Pet Care Flavor 201 Webinar Series – Available Recordings:

Flavors & Petfood – A Regulatory Perspective (1 hour)
Presented by: Jennifer Howell, Director of Regulatory Innovation,
This webinar will be providing a summary on the legal use of flavors in pet foods. The topics include which Federal regulatory agencies have responsibility over the ingredients, labeling and claims in pet food – and what is considered a pet, anyways? We will go into detail on the front of pack labeling rules in addition to several important watchouts and claims including natural, human grade, grain-free and raw. Bonus material includes lots of cute pet pictures!

Defining a Flavor – Pet Edition (45 min)
Presented by: Robert Sobel, Ph. D., VP of Research & Innovation,
Many differences exist between the anatomies and flavor perceptions of humans and their pet counterparts. Learn how these differences influence pet feeding behavior. There will also be a discussion of macronutrient and repeated consumption behavior will be reviewed.

Flavor Design for Pet (1 hour)
Presented by: Kristin Fox, Junior Flavorist,
Smaro Kokkinidou, Ph. D, R&I Director,
Designing great tasting pet products poses unique challenges as we must consider not only our furry friends but the pet parent. Another layer of complexity is added due to our inability to receive detailed feedback regarding preference and liking. This webinar will lead you through how we design flavors for pet products and the benefit of integrating the use advanced analytical tools such as E-nose and E-tongue to create tailored flavor solutions for best in class products.

A Market Analysis of Flavor Trends in Cat & Dog Products (1 hour)
Presented by: Melissa Hartley, Sr. Market Manager,
Pet parents continue to look for “humanized” flavors while at the same time focusing on balanced nutrition and quality. This webinar will explore the trending flavors in pet food, treats, supplements and beverages to understand what pets and pet parents are looking for.


Class Topics

Flavor Uses in Pet Care  

An introduction to using flavors in pet care applications. This section sheds light on commonly asked questions such as: “What’s the difference between a flavor and a palatant?”; “When should I use a flavor?” and “Should I be using a liquid or dry flavor?”

Pet Perception of Flavor

How developed is a cat’s sense of taste? How different is a dog’s sense of smell? In this section, we will dive into the taste and aroma perception in cats and dogs including how they differ from humans and each other.

Flavor Creation for Pet Products

Dive into flavor chemistry and the building blocks of flavor design for pet care applications. We’ll discuss how flavors can enhance palatability and mapping the flavor and taste profile of using electronic sensing technology.

Flavor Regulation in Pet Care 

Build a foundation of understanding of the regulations for using flavors in pet care. From FEMA GRAS to FDA to AAFCO, this session has it covered.

Sensory for Developers

Enhance the language we use for evaluation attributes specific to the flavor and aroma of pet food. Includes an extensive hands-on tasting and smelling of the positive and negative sensory attributes in pet food.  Flavor attributes are shown on their own as well as in in product.

Marketing Trends 

A dive into current trends in pet products for today’s humanized pets and the ways that flavor drives value through premiumization.

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Upcoming Classes

FONA Center, Geneva, IL - September 12
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Questions about Flavor University?


Sarah David, Communications Manager
Madde Klinkey, Marketing Associate