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The juice and zest of the lime brings new life and character to any dish or beverage. From spicy tacos to a refreshing cocktail—lime will take the taste experience to a whole new level by adding complexity and freshness. Since 2013, lime flavored new products are growing globally with 43% growth. Europe is the key region for growth, and we are seeing 33% growth in North America. Let’s take a closer look at the various forms of lime on the menu, in social media, and in new products.
We conducted a social listening analysis on lime covering the previous six months. An overview is provided below.
47 mentions per minute.
Key Consumer Voice: 71% Female
Keywords: fresh, sweet, delicious, easyKey Consumer Interests
1) 59% Cocktails & Beer
2) 46% Desserts & Baking
3) 45% Mexican Cuisine
TOP POSTS
Recipe: 7-UP Pound Cake
Recipe: Easy skillet cilantro lime chicken.
Recipe: Avocado, Black Bean Corn Salad Cilantro Lime Dressing
2,144 Lime recipes on genius kitchen
On Genius Kitchen, formerly food.com, 2,144 recipes appear when you search for lime. Recipes include tequila lime shrimp tacos, limeade, avocado lime salad, candied lime slices, Georgetown lime cookies, coconut lime squares, honey lime oat muffins and a cranberry lime ricky.
Ultimate Breakfast Toast
The September issue of Cooking Light features an article titled “Ultimate Breakfast Toast” that takes toast to the next-level making it a wholesome treat for anytime of the day. The recipe includes fruits like fresh mixed berries, and peaches that are topped with lime juice and sugar and paired with a ricotta & honey mixture on toast.
3,911 Lime mentions on the menu
Casual Dining is the top restaurant segment, with beverage, entrée and salad as the top three menu sections with the most lime-flavored items. Beverages account for 65% of all lime-flavored menu items.
MENU MENTIONS:
6,425 Lime flavored new product introductions
GLOBAL FAST FACTS:
EUROPE is the top global region for lime new product introductions with 44% of all new products.
CARBONATED SOFT DRINKS is the top product sub-category globally for lime flavored new products.
LEMON is the top flavor paired with lime.
Product Examples
1,133 Lime flavored new product introductions
NORTH AMERICA FAST FACTS:
NORTH AMERICA accounts for 18% of all lime flavored new product introductions.
FLAVORED WATER is the top product sub-category for lime flavored new products.
LEMON is the top flavor paired with lime.
Product Examples
The interest in lime spans categories, demographics and geographic regions. The taste has seen 43% growth globally and about 18% of new products are in North America. For those posting about lime on social media: key interests are culinary, including Mexican cuisine, cocktails/beer and desserts/baking. This tried and true flavor is incredibly versatile, adding zest and complexity to a wealth of foods and beverages. The question is: Is it right for your product development?
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Sources in full report
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