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Develop BeverageConfectionsCereal & SnacksDairyHealthcareSavoryPet CarePerformance NutritionBars & BakeryCannabis & CBD
Deliver Flavor CreationProduct DevelopmentClean LabelOpen & Accessible RegulatorySafety & QualityConsumer & Market InsightsCustomer CareSensory/Consumer GuidanceTechnology & InnovationSupply Chain & ManufacturingOptify™ Taste ModificationTrueTaste®
Learn Flavor UniversityDiscover FONA: Food Science for Young MindsFlavor 101Beverage Flavor 201Cereal, Bars, Bakery, and Snacks Flavor 201Flavor 101® Hits the RoadTaste Modification 201Pet Care Flavor 201
Insights TrendsSpecial Reports & White PapersFlavor News
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FONA International Inc.
1900 Averill Road
Geneva, IL 60134
Phone: 630.578.8600
Fax: 630.578.8601

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Our Shoppers Take On… Sweeteners

April 10, 2018

Click here for the Shopper Panel Spotlight!

What’s really in consumers’ minds in their quest for clean label? To help you understand the motivations and opinions behind purchase behavior, FONA put together a panel of shoppers. The group spans the spectrum from Clean Savvy to Clean Avoider (visit www.fona.com/clean for details about our clean consumer personas). The group gets regular assignments, and we share our learnings with you!

This week, our shopper panel took on sweeteners. What sweeteners did our consumers avoid, and what surprised them about label claims? What are the main takeaways when it comes to consumers and sweeteners? Let’s find out…

Click here!

Download Full Report [775.52 KB]

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