Click here for the Shopper Panel Spotlight!

What’s really in consumers’ minds in their quest for food and beverage? To help you understand the motivations and opinions behind purchase behavior, FONA put together a panel of shoppers, spanning the clean spectrum from Clean Savvy to Clean Avoider (visit www.fona.com/clean for details about our clean consumer personas). The group gets regular assignments, and we share our learnings with you!

This week, our shopper panel is taking on cannabis in food and beverage.

It’s the talk of the food and beverage industry. But what does the average consumer think? Our panelists were asked about their familiarity, acceptance and expectations of cannabis in food, beverage and edible health care products. What did they have to say? Click below to find out!

Click here!