Berry By the Numbers

October 6, 2014
Flavor Fruit

According to the Product News, botanically speaking, berries in themselves are versatile, and that only a few of the fruits we commonly call berries today are true berries. True berries are a simple fruit having seeds and edible pulp produced from a single ovary. In common language, berries — with the exception of grapes and a few other small fruits—are referred to as any small fruit that can be eaten whole and lacks objectionable seeds. Berries are usually brightly colored, sweet, sour or very tart, but all are desirable in a healthy diet. They have excellent visual appeal, good flavor, aroma and texture. The Food Lover’s Dictionary lists more than 40 varieties of berries—from the most common strawberry, blueberry and raspberry to akala, a Hawaiian berry resembling a raspberry, and the cowberry, which is a member of the cranberry family.


While perusing Pinterest, berry pins were spotted with a good variety of food and beverage recipes, but mostly desserts. The majority of recipes were very traditional, such as tarts, scones and cobblers. An interesting recipe that caught our eye was Mixed Berry Chia Seed Jam. It contains no added sugar and is only 10 calories per serving, which is 2 tablespoons. 

A quick Twitter search provides tweets mentioning berries: “an avocado is not just a fruit, it’s a berry” by Uber Facts and “24 beautiful berry-packed recipes” by Food & Wine magazine. Tweets also include recipes for a variety of offerings including: chocolate covered strawberries, pancakes and berries and a wholesome berry almond quick bread. 

On more than 4,136 recipes appear if you search for berries. Recipes primarily include cobblers, muffins and coffee cakes but other recipes include turkey burgers with a cranberry ketchup, pork chops and chicken. Desserts account for 40% of the total recipes available on


• Europe is the top region for berry flavored products
• 16% increase in global berry flavored new produtcs from 2008 - 2014
• Banana is the top flavor paired with berries
• Blueberry and cranberry is the top growing global berry flavors
• Yogurt is the top berry flavord category

Menu Items of Note:

• Elderberry Martini at Houlihan’s
• Raspberry Rosemary Cosmo at Ruth’s Chris Steakhouse
• Blueberry & Strawberry Rhubarb Mini Pies at Au Bon Pain
• Strawberry Bleu Grilled Chicken Salad at Baker’s Square
• Strawberry Cilantro Soda at El Torito Mexican Grill
• Banana & Buttermilk Pancakes with a Berry Maple Syrup at Al Biernat’s


34,579 New Products

New Products of Note:

Handmade Jam with Raspberry Skin and Pips and Sea Buckthorn Berries :Denmark

MoonBean Artisan Unbakery Summer Berry Macaroons: South Africa


12,121 New Products


New Products of Note:

Kellogg’s Eggo Blueberry Cobbler Belgian-Style Waffles

Tillamook Marionberry Pie Ice Cream


• 9,055 berry flavored menu items
• Beverage is the top menu section
• Casual dining is the top restaurant segment
• Manhattan Bagel is the top restaurant
• "Light" is the top menu claim
• Raspberry is the top berry on the menu


With summer officially here, there are several mentions of berry in print media. Here
are some of the highlights.
• An article in the January 2014 issue of Health Magazine discusses “Foods that Fuel” including oatmeal, Greek yogurt and berries.

• An article in the June 2014 issue of Martha Stewart magazine describes “The Essence of Summer: The Time is Right to Bake Pies (and Tarts.)” Recipes included are Red Berries + Lemon Basil Pie, Blackberries + Oregano Pie and Blueberries + Lavender Pie.
• In the August 2014 issue of Southern Living magazine there is a list of “52 Fresh & Juicy Strawberry Recipes” including Strawberry Buttermilk Sherbet, Spiked Strawberry-Lime Ice Cream Pie and Strawberry Bruschetta.

• In the July 2014 issue of Clean Eating magazine, there is a recipe for “Sweet Summer Sippers” that includes sangria, strawberries, coconut and cucumber.
• Sangria and strawberries are also mentioned in the July 2014 issue of Every Day with Rachel Ray in an article called “Glass Act.”
• Plums, beets, tomatoes and berries are included in an article in the July 2014 issue of Martha Stewart magazine in an article called “Peak Season.”



Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.

Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit