In her last post, FONA Scientist Molly Zimmerman discussed the three types of innovation: maintenance, continuous and transformational and how to know which is right for you, your product and your brand. If you’ve developed a customer base that loves your product but is thirsty for a new experience your next move is critical. In her latest post, Molly discusses how you can approach innovation by what she calls "Approachable Adventure" — creating unique flavor pairings that combine both the adventurous and the approachable. We want to help you move forward. See the 3 steps to create continuous innovation through flavor pairings below.

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