Our Shoppers Take On... Better-for-You Foods

September 30, 2020
Consumer Shopper-Panel Snacks

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This week, our shopper panel takes on better-for-you foods.

In a time of the COVID-19 pandemic, we wanted to know if our panelists are now more interested in "better-for-you" foods. Although eating foods that are considered "better-for-you" is important to them, their overall food choices have not changed. What is a priority to consumers though is building a strong immune system and choosing products that taste great. In fact, 69% of panelists say taste is their number one influence when they do buy "better-for-you" products. From how their food choices have changed since shelter-in-place and social distancing orders to keys to a strong immune system, all that and more in our better-for-you panel below.


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