Our Shoppers Take On... BreakfastAugust 19, 2021
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This week, our shopper panel takes on breakfast.
In this interaction, we asked our panelists about their attitudes and motivations towards all things related to the breakfast meal occasion. The majority of our panelists are consuming breakfast every day at 71% and 71% state that healthy is the top attribute when selecting a breakfast item. In addition, majority of panelists believe it is important to eat breakfast and are consuming it at home more often than not. From where they consume it to their favorite items and breakfast for different meal occasions, let's take a look at our consumers' thoughts.