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Consumers are eating cereals of all types more than a year ago, and whether they lean towards healthier options or indulgent treats, flavor and format innovation in cereal is intriguing consumers across demographics. In fact, hot and cold cereal sales reached $12B in 2022 and Mintel forecasts that the cereal market will grow by 7% in the next five years. Let's take a look at some of the top cereal types consumed, top flavors of interest and trends that are pushing innovation in this space.

We're taking a look at three key themes in this space: 

• Talkin' Bout My Generation
• Snack On
• Yum Factor Without the Guilt

View our Trend Snapshot on Hot & Cold Cereal Tips

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/