Flavor Insight Report - Pumpkin SpiceSeptember 28, 2023
A traditional and tried and true flavor of fall, pumpkin spice is the perfect combination of warm brown spices including cinnamon, nutmeg, ginger, and cloves. Traditionally used for pumpkin pie and bakery items alike and the infamous pumpkin spice latte—pumpkin spice has created such a consumer following that products have become available well before the actual fall season even begins. While pumpkin spice is a very well-established flavor profile in many product categories, we are seeing 40% growth in global pumpkin spice flavored products from 2021-2022. Sales of pumpkin spice products in retail totaled more than $802 billion in the year ending July 2023, according to NielsenIQ data. Let’s take a closer look at where pumpkin spice is appearing on the menu, in new products, and social media.
Pumpkin Spice flavor has shown 40% growth in new products from 2021-2022
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