Berry alert! Jaboticaba (also named guapuru and ybapuru) is known for its health properties including antioxidants and anti-inflammatory compounds which may enhance memory and protect against heart attacks. The grape-like berry is sweet and juicy in taste with a hint of acidity, pairing well in jams, sauces, ice cream and wine. | Clean Eating
Move over coconut water; new plant-based beverages are in town! Arty Water is made with California artichokes and sweetened with monk fruit. HappyTree Maple Water is sourced straight from maple trees in the U.S. and is 30 calories per bottle. WTRMLNWTR (watermelon water) contains only watermelon rind/flesh and organic lemon. Caliwater Cactus Water is created from prickly pear cactus fruit and contains skin revitalizing antioxidants. | SELF
Gourmet jellies and jams handcrafted by Jelly Queens are made in small batches and each product is infused with wine, beer or champagne to create complex flavor combinations. Innovative flavors include Banana Nut Bread, Strawberry Black Pepper, Blood Orange Lavender, Black Garlic Rosemary and Peach Pepper. | thejellyqueens.com
Beverage trends emerging from social media: 1. Ginger cocktails, ginger beer and ginger garnishes. Heathman Restaurant & Bar (Portland) includes on tap the Huckleberry Mule featuring housemade ginger ale, lime & Absolute vodka, topped with huckleberry preserves. 2. Brunch cocktails including milk punches, mimosas and Bloody Marys. Mercadito (Chicago) offers the Mango Mimosita featuring cava, mango, & green chile. 3. Apple & Cider Craze. Trick Dog (San Francisco) features the Coit Tower with Rittenhouse rye beer, raspberry, thyme, lemon & cider. 4. Housemade non-alcoholic sips like sodas and sparkling lemonades. The Perfect Prickly Pear features fresh lemon, prickly pear & grapefruit juice from Cactus Restaurants Southwest Kitchen & Bar (Seattle). | Flavor & The Menu
Prevention’s Cleanest Packaged Food Awards ranked the top 100 clean foods according to claims including low sugar, low sodium, organic, eco-friendly packaging, low in artificial ingredients and new to the market. Top snacks on the list include Wonderfully Raw Cheezy Herb Brussel Bytes, EPIC Hunter Gatherer Beef Jerky + Berry Blossom, Stonyfield Organic Petite Crème Plain & Simple and Yawp! Naked Nutrition Bar.
The Pantone 2015 color of the year, Marsala, is inspired by earthy red wine and the “satisfying richness of a fulfilling meal,” according to Leatrice Eiseman, director of the Pantone Color Institute. The color has inspired the use of Marsala in recipes including Banana-Pistachio Pancakes with Marsala, Homemade Strawberry Gelatin with Chocolate Marsala Sauce, Marsala Poached Pears, and Peaches with Marsala & Vanilla. | MSN
Matcha Green Tea new product introductions have seen a global increase of more than 275% in the last five years, according to Mintel. Try Matcha Love Unsweetened Green Tea, a sugar-free thirst-quencher.
FONA CAN HELP!
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.